The anti-Valentine’s marketing scheme targets single people | GulfNews.com
Venues in Dubai say they are sold out or nearly fully booked for Valentine's Day events
Venues in Dubai say they are sold out or nearly fully booked for Valentine's Day events
If you think cupid is stupid or you roll your eyes at roses and cringe at the chocolate-coated overload of Valentine’s trophies, then restaurants and hotels around town might have something for you.
Some venues in Dubai are organising the “anti-Valentine’s day” dinners and entertainment targeting single people, those who hate Valentine’s day or couples who just think the occasion is too romantic or overpriced, they say.
“There’s definitely a gap in the market for it,” said Sarah Norfolk, a marketing consultant at Soul Communications.
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